Search Engine Optimisation

Search engine optimisation (SEO)

The process of affecting the visibility of a website or a web page in a search engine's "natural" or unpaid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.



Marketing Strategy

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimising a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back-links, or inbound links, is another SEO tactic.

 


Marketing Analysis


On Site SEO

On Site SEO Included

Having a fantastic looking website packed with features and function is great and very important for your customer experience, brand affirmation and trust with your business but it's not necessarily going to bring you more or new customers organically.

ClickSites understand how important it is to get new customers and retain them for your business success. It's for this reason that every single website we build undergoes a rigorous on-site search engine optimisation regime, but it does not end there, we also include search engine optimisation technology into your website.



Advanced Off-Site SEO

Search engine optimisation is an ongoing practice and requires many various elements to be successful, the extent of the seo efforts required for your business / website largely depends on your immediate competition's presence in your web space, seo analysis  and targeting. For instance, if your business is a dentistry in Albany Creek, then your immediate web competition is dentist Albany Creek rather than dentist:

Example 1

The graphic above illustrates the immense difference "123 000 000" search results (competition) for the term "dentist" to only "90 800" search results for the term "dentis Albany Creek". By including the word hours "dentis Albany Creek hours" you would expect the results to filter down but rather they increased giving you more competition in that web space. Further analysis reveals that very few people search for that term even though there is more competition in the search results.

 


Marketing Anaisys

Word Analysis

Extensive keyword analysis is our first step for organic website search success.

ClickSites employs sophisticated tools and methodologies to identify, measure and improve both organic search results and paid search marketing campaigns.

 

Guess Work


Beyond SEO

Beyond Search engine optimisation, ClickSites can assist you with your Search Engine Marketing (SEM) needs and campaign management including re-targeting campaigns.

Behavioural re-targeting (also known as behavioural re-marketing, or simply, re-targeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous Internet actions, in situations where their actions did not result in a sale or conversion.

Re-targeting campaigns yield a great conversion ratio as your website / brand is continuously presented to the user on various websites they visits such as news sites, eBay, Facebook, etc.

 

Re Targeting


Marketing Services

ClickSites offer many other important managed marketing services available to you at any time to assists you in further boosting traffic to your website, these services are available during your order and as additions from your client dashboard that you can make use of at any time.